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Advert copy claims in hifi mag gear "reviews"
One of the frequent tactics of the hifi mags is to evoke science in
support of opinions which then in turn are said to support the subjective enterprise as legitimate because some scientific terms have been tossed around here and there. One good example is the stereophile online article: 'Nirvana Audio S-X Ltd. loudspeaker cable' http://www.stereophile.com/cables/1005nirvana Consider: "A complex array of wire guides locates the conductors and damps vibrations; this assembly is wrapped in an insulating jacket of amorphous PTFE (Teflon) and air, and then an outer sheath of a polyurethane-based composite engineered to reduce static "buildup." Gosh, real science solutions to widely described technical limitations of wire from home depot. Now see the bridge to the subjective enterprise: "The echoes trailing Sills's notes vividly described the space with a consistency and clarity that made it seem real." Look carefully at the science evoked above, vibrations and static phenomena, which are at best even if existing, which we can't confirm the marketer has demonstrated, are small scale phenomia. In turn is implied and tied the cause in principle of large scale phenomena of timing and phase effects which are known to lie at the root of space perception. To affect them would require vibration and static charge levels on a huge scale. Best not to question the advert copy one thinks. |
#2
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Advert copy claims in hifi mag gear "reviews"
wrote in message ...
One of the frequent tactics of the hifi mags is to evoke science in support of opinions which then in turn are said to support the subjective enterprise as legitimate because some scientific terms have been tossed around here and there. One good example is the stereophile online article: 'Nirvana Audio S-X Ltd. loudspeaker cable' http://www.stereophile.com/cables/1005nirvana Consider: "A complex array of wire guides locates the conductors and damps vibrations; this assembly is wrapped in an insulating jacket of amorphous PTFE (Teflon) and air, and then an outer sheath of a polyurethane-based composite engineered to reduce static "buildup." Gosh, real science solutions to widely described technical limitations of wire from home depot. Now see the bridge to the subjective enterprise: "The echoes trailing Sills's notes vividly described the space with a consistency and clarity that made it seem real." Look carefully at the science evoked above, vibrations and static phenomena, which are at best even if existing, which we can't confirm the marketer has demonstrated, are small scale phenomia. In turn is implied and tied the cause in principle of large scale phenomena of timing and phase effects which are known to lie at the root of space perception. To affect them would require vibration and static charge levels on a huge scale. Best not to question the advert copy one thinks. With all due respect (well, maybe not as much as you would like) I've just read this article based on the link you provided, and *NOWHERE* did I see the author ascribe any effect to any cause. In the first part of the article, he describes the cable's construction as described by the manufacturer. In the second part of the article he describes what he hears without ascribing it to any "means" and mostly in comparison to three other reference cables. *YOU* are the one who is making the connection, not the author. The magazine did *NOT* evoke science. The magazine simply reviewed the cable. Part of any review is description; the other part is subjective impression. A third part (absent in this case) might be objective measurement. The author even did a pretty good job of describing the construction without hyperbole. You simply responded badly, presumably because you think cable differences are b_sh.. and shouldn't be reviewed at all. |
#3
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Advert copy claims in hifi mag gear "reviews"
wrote in message ...
One of the frequent tactics of the hifi mags is to evoke science in support of opinions which then in turn are said to support the subjective enterprise as legitimate because some scientific terms have been tossed around here and there. One good example is the stereophile online article: 'Nirvana Audio S-X Ltd. loudspeaker cable' http://www.stereophile.com/cables/1005nirvana Consider: "A complex array of wire guides locates the conductors and damps vibrations; this assembly is wrapped in an insulating jacket of amorphous PTFE (Teflon) and air, and then an outer sheath of a polyurethane-based composite engineered to reduce static "buildup." Gosh, real science solutions to widely described technical limitations of wire from home depot. Now see the bridge to the subjective enterprise: "The echoes trailing Sills's notes vividly described the space with a consistency and clarity that made it seem real." Look carefully at the science evoked above, vibrations and static phenomena, which are at best even if existing, which we can't confirm the marketer has demonstrated, are small scale phenomia. In turn is implied and tied the cause in principle of large scale phenomena of timing and phase effects which are known to lie at the root of space perception. To affect them would require vibration and static charge levels on a huge scale. Best not to question the advert copy one thinks. As much as I know that wire is wire, this is not what Atkinson would call a review, as was the case with the Shakti Stone piffle. It's an opinion piece, without any measurements. That seems to be the way the define things at SP. A review has measurements and the really lame stuff that obviously is snake oil has none. Anybody who believes that wire is going to be of any significance in their audio system simply is unaware of how bad the previous wire would have to be to make the new wire have any audible effect. Either that or they just want to believe. Wire that has been on for a very long time and caused resistance to build because of oxidization, is a possible way wire change can cause an audible improvement. the simple act of removing interconnects can often clean the contacts enough to make the new sire sound different. It would not however sound different when switching between the 2 except in the mind of the listener. Wire that is of a very small gauge being replaced by a more suitable one can cause a difference that would be audible whenever you changed from one to the other. There may some other instance where a difference could be heard by changing out interconnects or speaker cable but I can't remember what it might be. Real men use Home Depot 12 AWG wire that sells for about 25 cents a foot and Radio Shack interconnects when the ones that came with the equipment wear out. :-) |
#5
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Advert copy claims in hifi mag gear "reviews"
wrote in message
... Consider: As much as I know that wire is wire, this is not what Atkinson would call a review, as was the case with the Shakti Stone piffle. It's an opinion piece, without any measurements. That seems to be the way the define things at SP. A review has measurements and the really lame stuff that obviously is snake oil has none. Measurements, shmeasurements. The Abso!ute Sound published photographs demonstrating how playing digitally recorded vinyl produced cracks in turntable rotors. It's not a "opinion piece", its another "HA HA piece". |
#6
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Advert copy claims in hifi mag gear "reviews"
"As much as I know that wire is wire, this is not what Atkinson would call
a review, as was the case with the Shakti Stone piffle. It's an opinion piece, without any measurements. That seems to be the way the define things at SP. A review has measurements and the really lame stuff that obviously is snake oil has none." It could be, but an alternative conclusion in the case of wire is that measurement would show few if any differences which could be tied to anything the wire marketer claims. It would show the usual rcl parameters and easy to position this wire below the levels that mean anything in signals. Instead of this silly copy a real service would be to attempt to confirm "vibration and static charge" as being any different from the home depot wire of a similar gauge. Instead we get literary hand waving and know absolutely nothing at the end that is of any utility or service except entertainment. How boring a straight line for frequency and minimal differnces in any rcl parameter with frequency, who cares enough to do the work. |
#7
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Advert copy claims in hifi mag gear "reviews"
"With all due respect (well, maybe not as much as you would like) I've
just read this article based on the link you provided, and *NOWHERE* did I see the author ascribe any effect to any cause. In the first part of the article, he describes the cable's construction as described by the manufacturer. In the second part of the article he describes what he hears without ascribing it to any "means" and mostly in comparison to three other reference cables. *YOU* are the one who is making the connection, not the author. The magazine did *NOT* evoke science. The magazine simply reviewed the cable. Part of any review is description; the other part is subjective impression. A third part (absent in this case) might be objective measurement. The author even did a pretty good job of describing the construction without hyperbole. You simply responded badly, presumably because you think cable differences are b_sh.. and shouldn't be reviewed at all." Then why use any copy space to describe wire and do it in such a way as to infer claims of scientific principles at work. I only chose a small snip, there were other implied wire factors appealing to science as being of importance in the performance Then in following order we hear reported subjective "results" as to various sound effects, again only one example used among others listed. This in my mind makes clear what message is being delivered, this wire based on principles of science a b c d ... produces sound effects 1 2 3 4 .... and should presumably in anyone system given the validity of the "science" causing the reported "sounds" built into this wire. The advert copy folk know well enough this message, claims are due to accepted science and we attach our product to that bandwagon by marketing association. It looks as though the "review"author took the advert copy and the implications directly from the marketer, with all due respect. |
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